haibao.com has been regarded as the first option for the most consuming, active and extensive fashion population in the Chinese-speaking regions of the world to surf the Internet.

Established in 2007, haibao.comhas been known as "a classroom of international brands for China to enter the luxury era" for independently creating a new interactive media form of Chinese fashion. It has been regarded as the first option for the most consuming, active and extensive fashion population in the Chinese-speaking regions of the world to surf the Internet.