Established in 2009, Meilishuo is a fast fashion consumption platform for white-collar women in China with more than 100 million registered female users. Its core users are young white-collar workers aged 23-30. On June 15, 2016, a few months after the integration of Meilishuo, Mogujie and T. world, the new group was officially announced as MeiliInc. On December 6, 2018, Mogujie was successfully listed on the New York Stock Exchange under the stock code MOGU.